Silverjd

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15, Knoll Business Centre, 325-327 Old Shoreham Rd, Brighton and Hove
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About our business
What does the future of silver jewellery look like for businesses in England?

This is a tricky question to determine realty. Ultimately, silver is valuable and will remain valuable since it’s a rare commodity. But for businesses, likely what will happen is that it’s purpose in the marketplace will change.

The huge wholesale price change in 2025 has meant that silver is now expensive, for businesses and people. So what is likely to happen is that silver will grow in it’s luxury status, and won’t be used as commonly for lower priced jewellery. This really makes the value of silver much greater in the market now, since retailers can market their stock to a new demographic, and at a higher price.

Comparably with gold, silver also looks cheap! The huge price rise that silver went through, gold also went through. When it comes to everyday purchases, impulse buys, gold is now unaffordable for most. The public won’t causally spend £150-£300 on a piece of jewellery – but would be much more inclined to spend £20-£60 (the range that silver would likely be at).

The money in most consumer’s pockets hasn’t really changed, but the price has. This means that the £50 they would have spent 5 years ago on gold, would not be spent on silver.

A pretty significant change affecting the market is how retailers rotate their stock. We, as consumers, demand it. Customers are expecting new styles and designs all the time, and the market has to keep up. Most retailers don’t tend to manufacturer themselves (because of the cost), and will instead work with a dedicated manufacturer.

These manufacturers will work with loads of retailers and produce 10’s of thousands of designs per year. This makes it easy for retailers to get in new designs. There are dedicated silver producing manufacturers, and loads to choose from out there.

Silverjd.co.uk is one of the larger ones in the UK, but others do exist.
From speaking with retailers, gold is definitely still important in the market, and will always have people buying it, but silver seems to be where they’re turning a profit at the moment. It strikes that balance between affordable and good quality.
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